Tag Archives: Seth Godin

3 Keys To Preventing Excellence From Slipping Between The Lines

In the 1980’s there were few management conversations, conferences, seminars or workshops that didn’t have at least a topic instigated by the book In Search of Excellence. The work by Tom Peters and Robert Waterman, Jr. was seminal. Still in the early days of a new gig, I recently dusted off my copy. Though (in … Continue Reading

Before Benchmarks Define Direction, Be Certain To Measure What Matters: Reprising a TEDx Talk

We measure everything. The length and weight of a newborn. The speed of an eleven year old’s fast ball. IQ and EQ. And complex algorithms measure everything from personality type to areas where one is likely to succeed. Or fail. In a recent post — Speedometer Confusion — Seth Godin speaks of the challenge of … Continue Reading

The Message That Connects

Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges inherent in connecting when he coined the phrase “the medium is the message.” Seth Godin hit on it from a different angle in his timely post today, Get Over Yourself. Given the timing — the 1960’s, in North America — … Continue Reading

Where Communication, Marketing and Effective Business Development Begin

Every student of communication theory is familiar with the concept of Shared Experiences. This is the coveted sweet-spot where barriers fall, gaps are bridged, and — thanks to commonalities — communication takes place. Theoretically. It is a beautifully simple theory. But in practice, it is far from simple. A recent Seth Godin post, The People … Continue Reading
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