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Perspectives on leadership, business development, marketing and communication.

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3 Keys To Preventing Excellence From Slipping Between The Lines

By Eric Fletcher on March 13, 2015
Posted in Art of Listening, Communication, Customer Experience

In the 1980’s there were few management conversations, conferences, seminars or workshops that didn’t have…
Continue Reading 3 Keys To Preventing Excellence From Slipping Between The Lines

Marketing, Business Development, And The Pursuit of Better Conversations Online

By Eric Fletcher on July 1, 2014
Posted in Business Development, Marketing, Social Media

You might be able to reach everyone.

That’s the siren-song of the digital innovations that…
Continue Reading Marketing, Business Development, And The Pursuit of Better Conversations Online

Before Benchmarks Define Direction, Be Certain To Measure What Matters: Reprising a TEDx Talk

By Eric Fletcher on May 9, 2014
Posted in Leadership, Values In Today's Marketplace

We measure everything. The length and weight of a newborn. The speed of an eleven…
Continue Reading Before Benchmarks Define Direction, Be Certain To Measure What Matters: Reprising a TEDx Talk

An Abundance Of Joy: A Holiday Note

By Eric Fletcher on December 24, 2013
Posted in Communication, Values In Today's Marketplace

Seth Godin’s post on December 23 hit a nerve.

In an abundance of caution highlights…
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The Message That Connects

By Eric Fletcher on October 31, 2012
Posted in Branding, Business Development, Communication, Leadership, Marketing, Social Media

Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges…
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Where Communication, Marketing and Effective Business Development Begin

By Eric Fletcher on September 26, 2012
Posted in Art of Listening, Business Development, Communication, Marketing, Uncategorized

Every student of communication theory is familiar with the concept of Shared Experiences. This…
Continue Reading Where Communication, Marketing and Effective Business Development Begin

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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