Conversation is a cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation.
That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development in the professional services marketplace. As a result, we draw on experiences, experts, plenty of failures, a few successes and hypotheses that focus on connecting, communicating and motivating. Central to our approach is the fact that in marketing and business development (as in virtually any venue), relationship trumps everything. And as we explore ideas for better business relationships we often find a more than parenthetical application to venues other than just business.
Conversation is, by definition, multi-dimensional. Without doubt, your participation will improve the dialogue. So please take advantage of this open invitation to contribute. The development of the best brain fodder is a community endeavor.
About Eric Fletcher
With more than twenty-five years of experience, spanning broadcasting, advertising, marketing and professional services business development, Eric Fletcher is a seasoned connector — of ideas, people and strategic growth-oriented solutions. For the past twenty-five years he has managed, directed, and consulted teams focused on targeted business development, sales and client service in the professional services sector.