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Customer Experience

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That Negative Client Experience Could Be A Real Business Development Opportunity

By Eric Fletcher on February 8, 2017
Posted in Business Development, Client Feedback, Customer Experience

Everyone has experienced a client / customer experience nightmare. Call it whatever you like;…
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The Best Business Developers Share These Four Characteristics

By Eric Fletcher on September 14, 2016
Posted in Business Development, Customer Experience, Leadership

Business NetworkingThere are markets where sales is little more than a numbers game. Send enough emails,…
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Creating Clients For Life

By Eric Fletcher on July 28, 2016
Posted in Client Feedback, Customer Experience, Marketing

My friend George — a veteran of the hospitality industry, and no push-over when it…
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Will Your Clients Stick With You Through Thick And Thin?

By Eric Fletcher on June 25, 2016
Posted in Business Development, Client Feedback, Customer Experience

A little over a decade ago a small technology start-up was out of money, and…
Continue Reading Will Your Clients Stick With You Through Thick And Thin?

What Does It Take To Turn Contacts and Connections Into Productive Relationships?

By Eric Fletcher on May 3, 2016
Posted in Art of Listening, Business Development, Client Feedback, Communication, Customer Experience

It is news to no one that when it comes to business development in the…
Continue Reading What Does It Take To Turn Contacts and Connections Into Productive Relationships?

A Tale Of Two Movers (And How To Deliver A Brand Message That Resonates)

By Eric Fletcher on July 8, 2015
Posted in Branding, Business Development, Customer Experience, Marketing

Basic RGBIt was, to paraphrase, not the best of times. But it served to remind me…
Continue Reading A Tale Of Two Movers (And How To Deliver A Brand Message That Resonates)

3 Keys To Preventing Excellence From Slipping Between The Lines

By Eric Fletcher on March 13, 2015
Posted in Art of Listening, Communication, Customer Experience

In the 1980’s there were few management conversations, conferences, seminars or workshops that didn’t have…
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A Marketing Lesson For The Price Of Breakfast

By Eric Fletcher on September 25, 2014
Posted in Business Development, Customer Experience, Marketing

Everyone has a story like this. Many of us have more than one. But I’m…
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Making “Client-Centered” More Than A Marketing Copy Point

By Eric Fletcher on September 10, 2014
Posted in Customer Experience, Marketing

Everyone talks about being client-centered.

Those who back up all the talk with real…
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The Issue With Messages That Fail

By Eric Fletcher on August 14, 2014
Posted in Communication, Customer Experience, Marketing

Maybe — just maybe the single biggest issue with messaging that fails to generate the…
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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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