Everyone has experienced a client / customer experience nightmare. Call it whatever you like;
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Customer Experience
The Best Business Developers Share These Four Characteristics
There are markets where sales is little more than a numbers game. Send enough emails,…
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Creating Clients For Life
My friend George — a veteran of the hospitality industry, and no push-over when it…
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Will Your Clients Stick With You Through Thick And Thin?
A little over a decade ago a small technology start-up was out of money, and…
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What Does It Take To Turn Contacts and Connections Into Productive Relationships?
It is news to no one that when it comes to business development in the…
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A Tale Of Two Movers (And How To Deliver A Brand Message That Resonates)
It was, to paraphrase, not the best of times. But it served to remind me…
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3 Keys To Preventing Excellence From Slipping Between The Lines
In the 1980’s there were few management conversations, conferences, seminars or workshops that didn’t have…
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A Marketing Lesson For The Price Of Breakfast
Everyone has a story like this. Many of us have more than one. But I’m…
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Making “Client-Centered” More Than A Marketing Copy Point
Everyone talks about being client-centered.
Those who back up all the talk with real…
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The Issue With Messages That Fail
Maybe — just maybe the single biggest issue with messaging that fails to generate the…
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