Strategic planning involves identifying specific goals and defining the action steps necessary to realize those goals. The squishier the goals (a lofty business term, I know) the more difficult it is to map goal-oriented actions. This approach to planning a critical initiative had better come with a hefty dose of luck.
Continue Reading A Better Roadmap for Strategic Lateral Pursuits
The Trick To Strategic Planning For 2021
Leaders face a tall task in planning for 2021. With hopeful light at what appears to be the end of the Covid-19 tunnel, it’s going to be tempting to try to make up for traction lost in 2020 in an effort to get back to “normal.”
This temptation is likely to result in multiple “strategic” projects and extra-long to-do-lists.
What Do We Value Most?
PLEASE NOTE — Fair warning — this is an opinion post. The intent, as always, is to offer fodder for productive conversation; it is, however, less about business development, marketing and communication, and much more about what we value. As always, I am indebted to you for your time and interest. — EF
It is one thing to subscribe to a position because of a belief in alignment with deeply held values. Or to adopt a platform based on affinity for a cause. Or even to advocate based on an assumption that historical roots run deeper than individual predilections.
We Can Do Impossible Things
In the summer of 1969, with less technology than what exists in the device you’ll use to share today’s social media tidbits, human beings flew to the moon.
We’re so desensitized to the fact of the matter, that the impossibility of the idea in the 1960’s, not to mention the price that would be paid, is lost on us.
This post is about today — not history — but imagine it for a minute. They flew to the moon!
In Memory of a Leader
Patrick Mitchell had a profound impact on my life, as he did on many. And I’m certain he would be surprised, or at least downplay any such idea. He was simply going about life treating those he encountered with respect, kindness and gentleness.
Continue Reading In Memory of a Leader
What Good Shall I Do Today?
Most of us, I’m guessing, have recently had days where we didn’t really know where
The Ultimate Building Block For Communication During Crisis
When your audience or market believes you always have their best interest at heart, every
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Things Aren’t Broken Enough
The Managing Partner spoke with measured emotion.
And conviction.
The topic was the desire he
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Is It Marketing, Or Is It Sales?
Years ago I worked with a Managing Partner who regularly referred to the Marketing Department
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A Recession IS Coming — Proactive Business Development Is The Only Way To Prepare
You’ve seen the articles. Many knowledgeable observers believe a recession is inevitable; some are
Continue Reading A Recession IS Coming — Proactive Business Development Is The Only Way To Prepare