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If You’re Serious About Engaging New Clients, Try This

By Eric Fletcher on July 24, 2026
Posted in Business Development, Leadership, Marketing, Strategic Planning

“You just need to find a niche.”

This advice is everywhere. And in my experience…

Continue Reading If You’re Serious About Engaging New Clients, Try This

When You Feel Like You’re Wearing An Ill-Fitting Hat

By Eric Fletcher on July 8, 2026
Posted in Business Development, Leadership, Marketing, Strategic Planning

A CPA I know described it this way.

“When I’m with a client, I’m completely…

Continue Reading When You Feel Like You’re Wearing An Ill-Fitting Hat

That Fog You Sense Is Real

By Eric Fletcher on July 8, 2026
Posted in Business Development, Leadership

“Who is your ideal client?”

If you’re a service provider or own a small business…

Continue Reading That Fog You Sense Is Real

A Uniquely Human Endeavor

By Eric Fletcher on July 8, 2026
Posted in Leadership, Values In Today's Marketplace

It is easy to find plenty of advice on how to incorporate AI into your…

Continue Reading A Uniquely Human Endeavor

The Compelling Vision Tomorrow Is Waiting For

By Eric Fletcher on March 14, 2026
Posted in Leadership, Values In Today's Marketplace
The future is waiting to see who will emerge with the boldest vision of what
… Continue Reading The Compelling Vision Tomorrow Is Waiting For

Reframing How To Grow A Professional Service Practice

By Eric Fletcher on March 2, 2026
Posted in Business Development, Leadership

If the defining factor in your idea of growth is headcount, you may be…

Continue Reading Reframing How To Grow A Professional Service Practice

Cruelty’s Cure

By Eric Fletcher on February 4, 2026
Posted in Leadership, Values In Today's Marketplace

My mother was talking to the eighth grade me. I’d been trying to explain why…

Continue Reading Cruelty’s Cure

YOU Are The Difference

By Eric Fletcher on December 9, 2025
Posted in Leadership, Values In Today's Marketplace

It begins the moment we start to feel like what we do doesn’t matter.

“It”…

Continue Reading YOU Are The Difference

An Investment That Pays Dividends. Every Time.

By Eric Fletcher on December 9, 2025
Posted in Leadership, Uncategorized, Values In Today's Marketplace

Everyone is giving their life to something.

We all sense this…more acutely in some moments…

Continue Reading An Investment That Pays Dividends. Every Time.

Three Bottles Of Water A Week

By Eric Fletcher on September 26, 2025
Posted in Business Development, Leadership, Values In Today's Marketplace

“You going to the garage to practice juggling?”

My wife was carrying three bottles of…

Continue Reading Three Bottles Of Water A Week

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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