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If You’re Serious About Engaging New Clients, Try This

By Eric Fletcher on July 24, 2026
Posted in Business Development, Leadership, Marketing, Strategic Planning

“You just need to find a niche.”

This advice is everywhere. And in my experience…

Continue Reading If You’re Serious About Engaging New Clients, Try This

When You Feel Like You’re Wearing An Ill-Fitting Hat

By Eric Fletcher on July 8, 2026
Posted in Business Development, Leadership, Marketing, Strategic Planning

A CPA I know described it this way.

“When I’m with a client, I’m completely…

Continue Reading When You Feel Like You’re Wearing An Ill-Fitting Hat

That Fog You Sense Is Real

By Eric Fletcher on July 8, 2026
Posted in Business Development, Leadership

“Who is your ideal client?”

If you’re a service provider or own a small business…

Continue Reading That Fog You Sense Is Real

A Uniquely Human Endeavor

By Eric Fletcher on July 8, 2026
Posted in Leadership, Values In Today's Marketplace

It is easy to find plenty of advice on how to incorporate AI into your…

Continue Reading A Uniquely Human Endeavor

The Tiring Sound of Dangling Conversation

By Eric Fletcher on July 8, 2026
Posted in Art of Listening, Communication, Values In Today's Marketplace

Don’t look now, but conversations are becoming increasingly rare.

The fact that there are plenty…

Continue Reading The Tiring Sound of Dangling Conversation

When Making a Point Feels Like a Root Canal

By Eric Fletcher on July 8, 2026
Posted in Business Development, Communication, Values In Today's Marketplace

I was on the phone with Ronald, a customer support rep for a Fortune 100…

Continue Reading When Making a Point Feels Like a Root Canal

Do I Have To Be A Jerk To Succeed?

By Eric Fletcher on July 8, 2026
Posted in Business Development, Values In Today's Marketplace

I have way too much experience in an increasingly “I’ll scratch your back if…

Continue Reading Do I Have To Be A Jerk To Succeed?

If Growth Feels Like An Impossible Mountain, Tap Into The Dynamism Of A Pipeline Of Allies

By Eric Fletcher on July 8, 2026
Posted in Business Development, Strategic Planning

No matter what you’re building, simply creating the state of the art is no guarantee…

Continue Reading If Growth Feels Like An Impossible Mountain, Tap Into The Dynamism Of A Pipeline Of Allies

The Compelling Vision Tomorrow Is Waiting For

By Eric Fletcher on March 14, 2026
Posted in Leadership, Values In Today's Marketplace
The future is waiting to see who will emerge with the boldest vision of what
… Continue Reading The Compelling Vision Tomorrow Is Waiting For

Be Curious

By Eric Fletcher on March 2, 2026
Posted in Art of Listening, Business Development, Values In Today's Marketplace

“What is the one piece of advice you’d offer that will improve any conversation we…

Continue Reading Be Curious

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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