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For Everyone Sick Of All The Talk About Networking

By Eric Fletcher on September 1, 2017
Posted in Business Development, Marketing, Social Media

Let’s cut to the chase. Why do you need a network? Because your network is …
Continue Reading For Everyone Sick Of All The Talk About Networking

Wondering How To Turn Connections Into Relationships?

By Eric Fletcher on March 30, 2017
Posted in Art of Listening, Business Development, Client Feedback, Social Media

netIf you’re marketing something, you’re likely investing resources in the development of connections. Social…
Continue Reading Wondering How To Turn Connections Into Relationships?

5 Guiding Principles For When, Why and How to Use Social Media as a Business Development Tool

By Eric Fletcher on December 13, 2016
Posted in Art of Listening, Business Development, Social Media

Social IconsIf you’re considering a deeper dive into social media for business development punposes, are attempting…
Continue Reading 5 Guiding Principles For When, Why and How to Use Social Media as a Business Development Tool

This Is Where Communication Begins

By Eric Fletcher on June 29, 2016
Posted in Art of Listening, Communication, Marketing, Social Media

Listening is the last thing on anyone’s mind when the subject is communication.

And…
Continue Reading This Is Where Communication Begins

A Blog Anchors Your Online Strategy — Here’s Why…

By Eric Fletcher on October 15, 2014
Posted in Business Development, Communication, Leadership, Marketing, Social Media

McKeown_Kevin_LI 2014Note: Kevin McKeown is a colleague, a friend, and a thought leader on blogging, social…

Continue Reading A Blog Anchors Your Online Strategy — Here’s Why…

3 Keys To An Authentic Voice — The Building Block of Social Media Marketing Success

By Eric Fletcher on July 24, 2014
Posted in Art of Listening, Communication, Marketing, Social Media

Dispute its reach if you like. Bemoan its shortcomings. Even refuse to participate (if you…
Continue Reading 3 Keys To An Authentic Voice — The Building Block of Social Media Marketing Success

Marketing, Business Development, And The Pursuit of Better Conversations Online

By Eric Fletcher on July 1, 2014
Posted in Business Development, Marketing, Social Media

You might be able to reach everyone.

That’s the siren-song of the digital innovations that…
Continue Reading Marketing, Business Development, And The Pursuit of Better Conversations Online

Want ROI From Marketing Communication? Shift Your Focus From Message Delivery To The Rules Of Engagement

By Eric Fletcher on December 13, 2013
Posted in Art of Listening, Client Feedback, Communication, Marketing, Social Media

Here’s the problem: we act like once we’ve delivered a message — transmitted it, produced…
Continue Reading Want ROI From Marketing Communication? Shift Your Focus From Message Delivery To The Rules Of Engagement

Quality Content Marketing Instigates Quality Conversations

By Eric Fletcher on November 26, 2013
Posted in Business Development, Communication, Marketing, Social Media

The perspective of the lawyer was clear; “My time is far too valuable to be …
Continue Reading Quality Content Marketing Instigates Quality Conversations

To Blog or Not to Blog: Musings For The Reluctant Social Media Convert

By Eric Fletcher on October 10, 2013
Posted in Art of Listening, Business Development, Marketing, Social Media

Even some of the most skeptical among professional service providers are beginning to wonder whether…
Continue Reading To Blog or Not to Blog: Musings For The Reluctant Social Media Convert

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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