Here’s why so many marketing and sales messages fail to deliver.
The average person is hit with the equivalent of more than 34 Gb (gigabytes) of information in a single day.
That’s more than enough info to max out my 64 Gb iPad in less than two days. In order to deal with this onslaught of input, the brain engages in some amazing mental gymnastics.
What messages cut through the noise?
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Let’s cut to the chase. Why do you need a network? Because your network is
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If you’re marketing something, you’re likely investing resources in the development of connections. Social
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If you’re considering a deeper dive into social media for business development punposes, are attempting
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Listening is the last thing on anyone’s mind when the subject is communication.
Note: Kevin McKeown is a colleague, a friend, and a thought leader on blogging, social
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Dispute its reach if you like. Bemoan its shortcomings. Even refuse to participate (if you
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You might be able to reach everyone.
That’s the siren-song of the digital innovations that
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Here’s the problem: we act like once we’ve delivered a message — transmitted it, produced
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The perspective of the lawyer was clear; “My time is far too valuable to be
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