When was the last time you were in a room where the problem was a shortage of talk?

Each of us has an experience, a perspective or an insight (or two) worth sharing. The challenge, at least as it relates to building productive relationships, is that some of us (I’m looking in the mirror, FYI) act like the insight is so grand as to warrant the lion’s share of attention in any room.

So there is almost never a shortage of talk.

Meanwhile, interactions where the objective is to listen, intent on learning, are rare.

If you’ve encountered anyone skilled at purposeful listening it might have made you a bit uncomfortable. It almost certainly made an impression.
Continue Reading Is Anyone Really Listening?

Here’s why so many marketing and sales messages fail to deliver.

The average person is hit with the equivalent of more than 34 Gb (gigabytes) of information in a single day.

That’s more than enough info to max out my 64 Gb iPad in less than two days. In order to deal with this onslaught of input, the brain engages in some amazing mental gymnastics.

What messages cut through the noise?
Continue Reading For Greater Return From Your BizDev, Sales and Marketing Messages, Do These Three Things

If you secretly fear your approach to business development is underperforming, you are not alone. In fact, you’re among a majority of law, accounting and consulting professionals and firms I know.

I know there is little comfort in numbers in this case; but this prompts a question: when will the lack of results from the way it’s always been done finally push rethinking the conversation? 
Continue Reading Will Your Investments In Business Development Pay Off?

Anyone building a professional service practice appreciates the value of relationships. A portfolio of dynamic connections is what fills a pipeline with new leads, referral sources and recurring engagements.

But staying in touch — creating and maintaining the kind of visibility that places you in the right place at the right time — can be a challenge.

Continue Reading 7 Tips For Professionals On Maintaining Visibility And Nurturing Relationships With Prospects

This post was originally published by CMO-Whisperer.com.

I admit it — I’m teetering on the edge of stir crazy. Some days it doesn’t take much to push me over the edge. But— and I’m about to insult some very good seventh grade writers — an avalanche of middle-school-level headlines attempting to capture my attention have set me on edge.

Continue Reading Glazed Over Eyes Don’t Count As Impressions

This post was originally written for and published by CMO-Whisperer.com.

Even if you aren’t familiar with the setup, you know this is a joke. Marketing and sales can barely stand to be in the same conference room on some days. No way they’re going to drop into a happy hour together. Even if it’s virtually, via Zoom.

Here’s the punchline: While marketing and sales squabble over resources, debate who should be held responsible and who should get credit, the leverage and growth to be gained in alignment is lost.

And that’s no joke. 

Continue Reading A Marketer and a Salesperson Walk Into a Bar…