The axiom says perception is reality.
Translation — as if to taunt marketers and
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The Question That Will Unlock The Cross Selling Challenge
We have all witnessed how quickly the wheels can fly off even the best initiative
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Deliver The Experience Or Lose The Relationship
A few might dispute the notion, but most will agree — relationship trumps everything.
Whether
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Why Storytelling Resonates
Some impressions are indelible.
The golden sun, slowly dropping from view on a perfect horizon;
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What Sunday News Shows Would Sound Like If Mom Were A Producer
Sunday’s talk shows prompted a ridiculous line of thinking. I wonder what might happen if
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5 CMOs Identify The Characteristics of Successful Teams
Strategy, no matter how insightful and comprehensive, does not insure execution. Action plans, no matter
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In Search of Everyday Peace Makers: A Holiday Wish
It is the aspiration shared on countless seasonal greetings — peace on earth. Music and
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Life Is More Than Black & White, “Red” or “Blue”: A Thanksgiving Perspective
There are a few things that are clearly either black or white. But very few.
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The Message That Connects
Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges
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Measuring What Matters
We measure everything.
With a keen eye on established benchmarks, we consider every implication of
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