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The Ultimate Business Development Question for the Covid Era

By Eric Fletcher on July 7, 2020
Posted in Business Development, Client Feedback, Strategic Planning

More than two decades ago Fred Reichheld, among others, began working on a conversation…
Continue Reading The Ultimate Business Development Question for the Covid Era

Why Listening Should Be Your #1 Business Development Action Item

By Eric Fletcher on December 4, 2017
Posted in Art of Listening, Business Development, Client Feedback, Communication, Marketing

All listening is not the same.

Consider the differences in the way you listen to…
Continue Reading Why Listening Should Be Your #1 Business Development Action Item

3 Keys To Business Development Conversations That Don’t Sound Like The Same Old Bull

By Eric Fletcher on July 5, 2017
Posted in Art of Listening, Business Development, Client Feedback

Honest dialogue can change things fast. It creates connections, seeds ideas, and is the critical…
Continue Reading 3 Keys To Business Development Conversations That Don’t Sound Like The Same Old Bull

Wondering How To Turn Connections Into Relationships?

By Eric Fletcher on March 30, 2017
Posted in Art of Listening, Business Development, Client Feedback, Social Media

netIf you’re marketing something, you’re likely investing resources in the development of connections. Social…
Continue Reading Wondering How To Turn Connections Into Relationships?

That Negative Client Experience Could Be A Real Business Development Opportunity

By Eric Fletcher on February 8, 2017
Posted in Business Development, Client Feedback, Customer Experience

Everyone has experienced a client / customer experience nightmare. Call it whatever you like;…
Continue Reading That Negative Client Experience Could Be A Real Business Development Opportunity

You’ll Never Get A Fan To Be Objective

By Eric Fletcher on January 25, 2017
Posted in Client Feedback, Values In Today's Marketplace

whistle of a soccer / football referee, free copy spaceA fan will always see things based on the color of the uniform. A…
Continue Reading You’ll Never Get A Fan To Be Objective

Entertaining The Ultimate Business Development Question

By Eric Fletcher on December 7, 2016
Posted in Art of Listening, Business Development, Client Feedback

Several years ago Fred Reichheld, among others, began working on a conversation and a…
Continue Reading Entertaining The Ultimate Business Development Question

Business Development Success Is More About Asking The Right Questions Than Having All The Answers

By Eric Fletcher on September 28, 2016
Posted in Art of Listening, Business Development, Client Feedback, Marketing

IMG_0086The game show Jeopardy has had it right all along — knowing the right question …
Continue Reading Business Development Success Is More About Asking The Right Questions Than Having All The Answers

Creating Clients For Life

By Eric Fletcher on July 28, 2016
Posted in Client Feedback, Customer Experience, Marketing

My friend George — a veteran of the hospitality industry, and no push-over when it…
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Will Your Clients Stick With You Through Thick And Thin?

By Eric Fletcher on June 25, 2016
Posted in Business Development, Client Feedback, Customer Experience

A little over a decade ago a small technology start-up was out of money, and…
Continue Reading Will Your Clients Stick With You Through Thick And Thin?

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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