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Perspectives on leadership, business development, marketing and communication.

Communication

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Leadership, Communication and the Gift of Self-Awareness

By Eric Fletcher on November 12, 2014
Posted in Art of Listening, Communication, Leadership

Extraordinary leadership — the kind that inspires and motivates over the long haul — comes…

Continue Reading Leadership, Communication and the Gift of Self-Awareness

A Blog Anchors Your Online Strategy — Here’s Why…

By Eric Fletcher on October 15, 2014
Posted in Business Development, Communication, Leadership, Marketing, Social Media

McKeown_Kevin_LI 2014Note: Kevin McKeown is a colleague, a friend, and a thought leader on blogging, social…

Continue Reading A Blog Anchors Your Online Strategy — Here’s Why…

Want To Instigate Dialogue and Lead? Choose Your Words Carefully.

By Eric Fletcher on August 22, 2014
Posted in Art of Listening, Communication, Leadership, Marketing, Values In Today's Marketplace

Words matter. If the goal is to connect and build bridges, you’ll choose them…
Continue Reading Want To Instigate Dialogue and Lead? Choose Your Words Carefully.

The Issue With Messages That Fail

By Eric Fletcher on August 14, 2014
Posted in Communication, Customer Experience, Marketing

Maybe — just maybe the single biggest issue with messaging that fails to generate the…
Continue Reading The Issue With Messages That Fail

3 Keys To An Authentic Voice — The Building Block of Social Media Marketing Success

By Eric Fletcher on July 24, 2014
Posted in Art of Listening, Communication, Marketing, Social Media

Dispute its reach if you like. Bemoan its shortcomings. Even refuse to participate (if you…
Continue Reading 3 Keys To An Authentic Voice — The Building Block of Social Media Marketing Success

Five Keys to the Role of Marketing and Business Development in Today’s Law Firm

By Eric Fletcher on March 31, 2014
Posted in Art of Listening, Branding, Business Development, Communication, Strategic Planning

When marketing first inched its way into the legal industry, the mere announcement of capabilities…
Continue Reading Five Keys to the Role of Marketing and Business Development in Today’s Law Firm

Why I Blog (And A Free Webinar Invitation)

By Eric Fletcher on March 24, 2014
Posted in Communication, Marketing

According to Brandon Gallie, someone in the world creates a new blog every half …
Continue Reading Why I Blog (And A Free Webinar Invitation)

An Abundance Of Joy: A Holiday Note

By Eric Fletcher on December 24, 2013
Posted in Communication, Values In Today's Marketplace

Seth Godin’s post on December 23 hit a nerve.

In an abundance of caution highlights…
Continue Reading An Abundance Of Joy: A Holiday Note

Want ROI From Marketing Communication? Shift Your Focus From Message Delivery To The Rules Of Engagement

By Eric Fletcher on December 13, 2013
Posted in Art of Listening, Client Feedback, Communication, Marketing, Social Media

Here’s the problem: we act like once we’ve delivered a message — transmitted it, produced…
Continue Reading Want ROI From Marketing Communication? Shift Your Focus From Message Delivery To The Rules Of Engagement

For A Message That Motivates, Begin With Intentional Listening

By Eric Fletcher on December 11, 2013
Posted in Art of Listening, Communication, Marketing

NOTE: This post on Intentional Listening originally appeared at MENGOnline.  With thanks to the …
Continue Reading For A Message That Motivates, Begin With Intentional Listening

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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