Communication

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The Issue With Messages That Fail

By Eric Fletcher on August 14, 2014

Posted in Communication, Customer Experience, Marketing

Maybe — just maybe the single biggest issue with messaging that fails to generate the…
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3 Keys To An Authentic Voice — The Building Block of Social Media Marketing Success

By Eric Fletcher on July 24, 2014

Posted in Art of Listening, Communication, Marketing, Social Media

Dispute its reach if you like. Bemoan its shortcomings. Even refuse to participate (if you…
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Five Keys to the Role of Marketing and Business Development in Today’s Law Firm

By Eric Fletcher on March 31, 2014

Posted in Art of Listening, Branding, Business Development, Communication, Strategic Planning

When marketing first inched its way into the legal industry, the mere announcement of capabilities…
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Why I Blog (And A Free Webinar Invitation)

By Eric Fletcher on March 24, 2014

Posted in Communication, Marketing

According to Brandon Gallie, someone in the world creates a new blog every half …
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An Abundance Of Joy: A Holiday Note

By Eric Fletcher on December 24, 2013

Posted in Communication, Values In Today's Marketplace

Seth Godin’s post on December 23 hit a nerve.

In an abundance of caution highlights…
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Want ROI From Marketing Communication? Shift Your Focus From Message Delivery To The Rules Of Engagement

By Eric Fletcher on December 13, 2013

Posted in Art of Listening, Client Feedback, Communication, Marketing, Social Media

Here’s the problem: we act like once we’ve delivered a message — transmitted it, produced…
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For A Message That Motivates, Begin With Intentional Listening

By Eric Fletcher on December 11, 2013

Posted in Art of Listening, Communication, Marketing

NOTE: This post on Intentional Listening originally appeared at MENGOnline.  With thanks to the …
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Quality Content Marketing Instigates Quality Conversations

By Eric Fletcher on November 26, 2013

Posted in Business Development, Communication, Marketing, Social Media

The perspective of the lawyer was clear; “My time is far too valuable to be …
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Mind Space, Rackspace and The Pursuit of Excellence: Reflections From A TEDx Experience

By Eric Fletcher on October 16, 2013

Posted in Communication, Leadership

On the other end of the call Rebecca Helterbrand from TEDx San Antonio was saying, …
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Three Keys To Business Development That Produces A Harvest

By Eric Fletcher on September 17, 2013

Posted in Business Development, Communication, Marketing, Strategic Planning

How do we (really) measure progress?  What constitutes appropriate ROI on what is plowed into…
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