“Move more. Assume less.”
This was the response of a CEO friend when asked about
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When Cheap Talk Masquerades As Brand Promise
A long time ago I worked for a guy who talked a great game. He
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Is That A Marketing Opportunity or Distraction Knocking At Your Door?
These days, anyone with something to market has unprecedented opportunity.
And that’s the problem.
More
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3 Keys to Better Conversations and the Strategic Innovation of Your Business Development Plan
There is a reason so many of the issues we face today are the same
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Thoughts On The Lawyer / Marketer Dichotomy
There are exceptions; but the fact is that for many lawyers, marketing is an annoyance,
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You Say The Market Isn’t Beating Down Your Door?
If you find yourself wondering where the next piece of work will come from, two
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Is Your Business Development Strategy Really Just To Hope The Market Picks You?
Does the success of many of our marketing or business development plans hinge on the
Continue Reading Is Your Business Development Strategy Really Just To Hope The Market Picks You?
Great Marketing Events Are Catalysts To Business Development Conversations
The event you just hosted, sponsored or participated in represents a good beginning. Introductions.
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The Key To Creating A Message That Resonates
The axiom says perception is reality.
Translation — as if to taunt marketers and
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The Message That Connects
Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges
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