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5 Guiding Principles For When, Why and How to Use Social Media as a Business Development Tool

By Eric Fletcher on December 13, 2016
Posted in Art of Listening, Business Development, Social Media

Social IconsIf you’re considering a deeper dive into social media for business development punposes, are attempting…
Continue Reading 5 Guiding Principles For When, Why and How to Use Social Media as a Business Development Tool

Entertaining The Ultimate Business Development Question

By Eric Fletcher on December 7, 2016
Posted in Art of Listening, Business Development, Client Feedback

Several years ago Fred Reichheld, among others, began working on a conversation and a…
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A Formula For Business Development Success

By Eric Fletcher on November 15, 2016
Posted in Business Development, Strategic Planning

Business development in the professional services sector is not rocket science. Anyone possessing the will…
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Unlocking The (Not Too) Secret Combination For Marketing ROI

By Eric Fletcher on October 31, 2016
Posted in Business Development, Marketing, Strategic Planning

Finance Concept - ROIThe setting was a business development workshop, and a law firm leader was raising a…
Continue Reading Unlocking The (Not Too) Secret Combination For Marketing ROI

Business Development Success Is More About Asking The Right Questions Than Having All The Answers

By Eric Fletcher on September 28, 2016
Posted in Art of Listening, Business Development, Client Feedback, Marketing

IMG_0086The game show Jeopardy has had it right all along — knowing the right question …
Continue Reading Business Development Success Is More About Asking The Right Questions Than Having All The Answers

Wondering Where To Start When It Comes To Business Development?

By Eric Fletcher on September 26, 2016
Posted in Business Development, Marketing

Confused Businessman Looking At Arrows Pointing In Different DirectionsIf you are wondering what it takes to fill the pipeline with work for the…
Continue Reading Wondering Where To Start When It Comes To Business Development?

Effective Business Development Strategies Are Built On This

By Eric Fletcher on September 20, 2016
Posted in Business Development, Leadership, Marketing

Multi Racial people in brainstorming session with post it notesThe development of new business rarely occurs in a vacuum. In professional service firms where…
Continue Reading Effective Business Development Strategies Are Built On This

The Best Business Developers Share These Four Characteristics

By Eric Fletcher on September 14, 2016
Posted in Business Development, Customer Experience, Leadership

Business NetworkingThere are markets where sales is little more than a numbers game. Send enough emails,…
Continue Reading The Best Business Developers Share These Four Characteristics

Ready To Face The Reality of Business Development?

By Eric Fletcher on August 16, 2016
Posted in Business Development, Communication, Marketing, Strategic Planning

imageIn spite of mounds of evidence to the contrary, when it comes to marketing, business…
Continue Reading Ready To Face The Reality of Business Development?

Four Guiding Principles If You Believe Business Development Is About Building Relationships

By Eric Fletcher on August 10, 2016
Posted in Business Development, Marketing, Strategic Planning

Confused Businessman Looking At Arrows Pointing In Different DirectionsFor a moment let’s say we really believe the notion that relationship is the key…
Continue Reading Four Guiding Principles If You Believe Business Development Is About Building Relationships

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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