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How To Build A Marketing Approach That Delivers

By Eric Fletcher on February 24, 2018
Posted in Business Development, Marketing

Ask a dozen professionals to define marketing and you might receive a dozen different responses.
Continue Reading How To Build A Marketing Approach That Delivers

Thoughts On Solving The Networking Puzzle

By Eric Fletcher on February 4, 2018
Posted in Business Development, Marketing, Strategic Planning

If you wrestle with business development — where to focus, how to start, what to…
Continue Reading Thoughts On Solving The Networking Puzzle

Typesetters, Kodachrome and Taxi Cabs: Perspectives On Changing Direction

By Eric Fletcher on January 17, 2018
Posted in Business Development, Marketing

Long ago, before digital became the state of the art, the print industry hadn’t seen…
Continue Reading Typesetters, Kodachrome and Taxi Cabs: Perspectives On Changing Direction

The Illusion of a Business Development or Marketing Silver Bullet

By Eric Fletcher on December 14, 2017
Posted in Business Development, Marketing

No one should be surprised. It is, after all, human nature. On the other hand,…
Continue Reading The Illusion of a Business Development or Marketing Silver Bullet

Why Listening Should Be Your #1 Business Development Action Item

By Eric Fletcher on December 4, 2017
Posted in Art of Listening, Business Development, Client Feedback, Communication, Marketing

All listening is not the same.

Consider the differences in the way you listen to…
Continue Reading Why Listening Should Be Your #1 Business Development Action Item

Breaking News — Business Development Is Not Complicated

By Eric Fletcher on October 23, 2017
Posted in Business Development, Strategic Planning

Business development is not complicated.

Hard work? Indeed…because it is, at its core, about succeeding …
Continue Reading Breaking News — Business Development Is Not Complicated

5 Ideas To Ease Business Development Networking Anxieties

By Eric Fletcher on October 3, 2017
Posted in Business Development

Some seem completely comfortable in their own skin in almost any situation. When it comes…
Continue Reading 5 Ideas To Ease Business Development Networking Anxieties

Four Ways To Deliver Value Through Your Business Development Activities

By Eric Fletcher on September 22, 2017
Posted in Business Development, Marketing

When the goal is to develop new business relationships in a competitive marketplace, simply being…
Continue Reading Four Ways To Deliver Value Through Your Business Development Activities

Three Things That Form The Foundation For Effective Networking and Business Development Efforts

By Eric Fletcher on September 7, 2017
Posted in Business Development

Once you have identified the target for a business development pursuit, then what?

The answer…
Continue Reading Three Things That Form The Foundation For Effective Networking and Business Development Efforts

For Everyone Sick Of All The Talk About Networking

By Eric Fletcher on September 1, 2017
Posted in Business Development, Marketing, Social Media

Let’s cut to the chase. Why do you need a network? Because your network is …
Continue Reading For Everyone Sick Of All The Talk About Networking

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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