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Four Cornerstones of Effective Marketing

By Eric Fletcher on June 19, 2018
Posted in Business Development, Marketing

Ask a dozen professionals to define marketing and you might receive a dozen different responses.
Continue Reading Four Cornerstones of Effective Marketing

The Four Keys To Acquiring Quality Leads

By Eric Fletcher on May 23, 2018
Posted in Business Development, Marketing, Strategic Planning

Most professional service providers would welcome a more consistent and robust flow of quality leads.
Continue Reading The Four Keys To Acquiring Quality Leads

The Perils of Peering Into The Future Through a “That’s-The-Way-We’ve-Always-Done-It” Lens

By Eric Fletcher on May 2, 2018
Posted in Leadership, Strategic Planning, Values In Today's Marketplace

Vision is the lifeblood of any march toward the future. Without it, the status quo…
Continue Reading The Perils of Peering Into The Future Through a “That’s-The-Way-We’ve-Always-Done-It” Lens

“I Don’t Get The CMO Thing”: 5 Ideas To Change The Conversation That Dooms Marketing Leadership From Day 1

By Eric Fletcher on April 5, 2018
Posted in Business Development, Marketing

The year was 2009. The law firm managing partner was confessing. Not in a contrite…
Continue Reading “I Don’t Get The CMO Thing”: 5 Ideas To Change The Conversation That Dooms Marketing Leadership From Day 1

Title and Corner Office Notwithstanding, Here Is The Real Measure of Leadership

By Eric Fletcher on March 12, 2018
Posted in Leadership, Marketing

In his book Leaders Eat Last, Simon Sinek sets the bar for what defines…

Continue Reading Title and Corner Office Notwithstanding, Here Is The Real Measure of Leadership

How To Build A Marketing Approach That Delivers

By Eric Fletcher on February 24, 2018
Posted in Business Development, Marketing

Ask a dozen professionals to define marketing and you might receive a dozen different responses.
Continue Reading How To Build A Marketing Approach That Delivers

Thoughts On Solving The Networking Puzzle

By Eric Fletcher on February 4, 2018
Posted in Business Development, Marketing, Strategic Planning

If you wrestle with business development — where to focus, how to start, what to…
Continue Reading Thoughts On Solving The Networking Puzzle

Typesetters, Kodachrome and Taxi Cabs: Perspectives On Changing Direction

By Eric Fletcher on January 17, 2018
Posted in Business Development, Marketing

Long ago, before digital became the state of the art, the print industry hadn’t seen…
Continue Reading Typesetters, Kodachrome and Taxi Cabs: Perspectives On Changing Direction

The Illusion of a Business Development or Marketing Silver Bullet

By Eric Fletcher on December 14, 2017
Posted in Business Development, Marketing

No one should be surprised. It is, after all, human nature. On the other hand,…
Continue Reading The Illusion of a Business Development or Marketing Silver Bullet

Why Listening Should Be Your #1 Business Development Action Item

By Eric Fletcher on December 4, 2017
Posted in Art of Listening, Business Development, Client Feedback, Communication, Marketing

All listening is not the same.

Consider the differences in the way you listen to…
Continue Reading Why Listening Should Be Your #1 Business Development Action Item

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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