Confession: I often forget how much I can learn if I simply shut up, and
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The Consequences of Excellence
Few things have the marketing impact of an unsolicited referral.
Fewer still, the long
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The Experience You Deliver IS Your Marketing Message
The reception counter was large enough for three or four greeters to stand behind it
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Deliver The Experience Or Lose The Relationship
A few might dispute the notion, but most will agree — relationship trumps everything.
Whether
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Dead Air Killed The Radio Show. (Don’t Let Your Business Development Efforts Become The Next Victim)
A lifetime ago, in what seems like a galaxy far away, I spent some time
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Business Development, The Client Experience, And Loyalty In The New Normal
It was early October a decade ago — long before talk of a “new normal.”
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The Ultimate Business Development Question
Several years ago Fred Reichheld, among others, began working on a conversation and a
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Does The Experience You Deliver Align With Your Promise?
Marketing communication promises the world. Client-centered, value driven, deep experience and state-of-the-industry expertise. Even
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Who Is Your Marketing Team?
In search of an odd-sized air-filter, Darlene had a customer experience on one end of
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