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What Does It Take To Turn Contacts and Connections Into Productive Relationships?

By Eric Fletcher on May 3, 2016
Posted in Art of Listening, Business Development, Client Feedback, Communication, Customer Experience

It is news to no one that when it comes to business development in the…
Continue Reading What Does It Take To Turn Contacts and Connections Into Productive Relationships?

In Pursuit of The Business Develoopmet and Marketing Culture

By Eric Fletcher on April 12, 2016
Posted in Business Development, Client Feedback, Marketing

If the only time we turn attention to marketing, business development or sales is when…

Continue Reading In Pursuit of The Business Develoopmet and Marketing Culture

The Legal Service Value Conundrum: Who Is The Beholder?

By Eric Fletcher on July 21, 2014
Posted in Art of Listening, Business Development, Client Feedback

A Guest Post, by lawyer, law professor and process consultant, Larry Bridgesmith. 

Beauty

…
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Want ROI From Marketing Communication? Shift Your Focus From Message Delivery To The Rules Of Engagement

By Eric Fletcher on December 13, 2013
Posted in Art of Listening, Client Feedback, Communication, Marketing, Social Media

Here’s the problem: we act like once we’ve delivered a message — transmitted it, produced…
Continue Reading Want ROI From Marketing Communication? Shift Your Focus From Message Delivery To The Rules Of Engagement

Deliver The Experience Or Lose The Relationship

By Eric Fletcher on April 8, 2013
Posted in Art of Listening, Business Development, Client Feedback, Communication, Customer Experience, Marketing

A few might dispute the notion, but most will agree — relationship trumps everything.

Whether…
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Dead Air Killed The Radio Show. (Don’t Let Your Business Development Efforts Become The Next Victim)

By Eric Fletcher on August 15, 2012
Posted in Business Development, Client Feedback, Communication, Customer Experience, Marketing

A lifetime ago, in what seems like a galaxy far away, I spent some time…
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Business Development, The Client Experience, And Loyalty In The New Normal

By Eric Fletcher on August 9, 2012
Posted in Business Development, Client Feedback, Customer Experience

It was early October a decade ago — long before talk of a “new normal.”…
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Redefine Listening and Reshape Business Development

By Eric Fletcher on July 24, 2012
Posted in Art of Listening, Business Development, Client Feedback, Communication

I am an old dog. Learning new tricks, techniques or skill sets does not come…
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The Ultimate Business Development Question

By Eric Fletcher on July 12, 2012
Posted in Art of Listening, Business Development, Client Feedback, Customer Experience

Several years ago Fred Reichheld, among others, began working on a conversation and a…
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The Thrill of the Chase vs. Drudgery of Dialogue

By Eric Fletcher on November 23, 2009
Posted in Client Feedback, Communication, Marketing

For many, the chase is simply easier than the work associated with building and nurturing…
Continue Reading The Thrill of the Chase vs. Drudgery of Dialogue

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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