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The Experience You Deliver IS Your Marketing Message

By Eric Fletcher on May 14, 2013
Posted in Branding, Customer Experience, Marketing, Social Media

The reception counter was large enough for three or four greeters to stand behind it …
Continue Reading The Experience You Deliver IS Your Marketing Message

Build A Robust Network And Create A Pipeline of Business

By Eric Fletcher on November 29, 2012
Posted in Business Development, Marketing, Social Media, Strategic Planning

More than a dozen years ago I stepped into my first business development meeting with…
Continue Reading Build A Robust Network And Create A Pipeline of Business

The Message That Connects

By Eric Fletcher on October 31, 2012
Posted in Branding, Business Development, Communication, Leadership, Marketing, Social Media

Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges…
Continue Reading The Message That Connects

Measuring What Matters

By Eric Fletcher on October 24, 2012
Posted in Business Development, Communication, Leadership, Marketing, Social Media

We measure everything.

With a keen eye on established benchmarks, we consider every implication of…
Continue Reading Measuring What Matters

Three Keys To Communication That Inspires Action

By Eric Fletcher on October 1, 2012
Posted in Communication, Leadership, Marketing, Social Media

The alarm – a digitized-siren-sound of some sort – was wailing. No one able to…
Continue Reading Three Keys To Communication That Inspires Action

A Response To The Premature Proclamation of Marketing’s Demise

By Eric Fletcher on August 23, 2012
Posted in Marketing, Social Media, Uncategorized

A recent Harvard Business Review blog by Bill Lee — Marketing Is Dead — was,…
Continue Reading A Response To The Premature Proclamation of Marketing’s Demise

Listen. Do You Want To Know A Secret?

By Eric Fletcher on November 12, 2011
Posted in Art of Listening, Marketing, Social Media

For anyone of a certain age (we won’t be any more specific) those words most…
Continue Reading Listen. Do You Want To Know A Secret?

Measure What Really Matters

By Eric Fletcher on July 13, 2011
Posted in Social Media

More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear)…
Continue Reading Measure What Really Matters

Enough Talk About Listening!

By Eric Fletcher on December 30, 2010
Posted in Art of Listening, Communication, Social Media

If you interact with a significant other, a neighbor, team members or co-workers, no one…
Continue Reading Enough Talk About Listening!

At The Heart of Today’s Game-Changing Marketing Strategies

By Eric Fletcher on November 3, 2010
Posted in Communication, Marketing, Social Media

Ask a dozen professionals from a variety of endeavors to define marketing and you will…
Continue Reading At The Heart of Today’s Game-Changing Marketing Strategies

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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