There are, no doubt, a few good reasons for some business endeavors — in particular, professional service enterprises — to have concerns over the use of social media. For example, lawyers, doctors and accountants cannot be perceived to be offering legal, medical or tax advice in any media marketing context — social or otherwise. I believe … Continue Reading
Full disclosure: I have enormous misgivings over even commenting on the current Tiger Woods story. From a completely personal point of view, I regret that we are so captivated by the sight of a train wreck. Rationalize any way you like; that is what is happening here — and we simply refuse to turn away. For … Continue Reading
Look — I don’t want to leave the impression that even in the middle of a high school football game I’m thinking about communication theories. But last week, the Friday night lights of Texas high school gave me a headache. Turns out those lights must trigger a screaming/screeching gene in some grown men and women — … Continue Reading
Question. When it comes to your business blog, twitter account or other social media foray, how do you measure success? With the question of ROI on social media paramount on (or at least looming in) the minds of the financial analysts, it is tempting to fall back on the numbers. And while hits, followers, friends … Continue Reading
