I’ve spent the last couple of decades believing the surest way for any team, tribe, enterprise or community to realize its mission is to identify and build around a set of shared values.
The premise is simple. A group will rarely agree on everything. The identification of a set of common values provides a framework against which strategy, investments and actions can be tested.
Does a particular direction run counter to shared values? If so, it threatens the mission, and should be abandoned or reconstituted.
Shared values are the fabric of culture.
But it turns out I have been cutting the conversation short
Strong groups (of any ilk) intuitively understand that alignment around what we share is the initial hurdle to be cleared in pursuit of any goal. Shared values unite us.
Continue Reading What Do We Value Most?
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For a long time I bought the idea that some individuals simply don’t have what
More than two decades ago 
Years ago I worked with a Managing Partner who regularly referred to the Marketing Department
You’ve seen the