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Business Development

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A Marketing and Sales Effort That Builds Trust

By Eric Fletcher on April 29, 2020
Posted in Business Development, Marketing

If the only reason you want to connect with me is because you have a…
Continue Reading A Marketing and Sales Effort That Builds Trust

Things Aren’t Broken Enough

By Eric Fletcher on December 11, 2019
Posted in Business Development, Leadership

The Managing Partner spoke with measured emotion.

And conviction.

The topic was the desire he…
Continue Reading Things Aren’t Broken Enough

Is It Marketing, Or Is It Sales?

By Eric Fletcher on August 28, 2019
Posted in Business Development, Leadership, Marketing, Strategic Planning

Years ago I worked with a Managing Partner who regularly referred to the Marketing Department…
Continue Reading Is It Marketing, Or Is It Sales?

A Recession IS Coming — Proactive Business Development Is The Only Way To Prepare

By Eric Fletcher on August 11, 2019
Posted in Business Development, Leadership, Strategic Planning

You’ve seen the articles. Many knowledgeable observers believe a recession is inevitable; some are…
Continue Reading A Recession IS Coming — Proactive Business Development Is The Only Way To Prepare

This Is What A Priority Looks Like

By Eric Fletcher on July 16, 2019
Posted in Business Development, Leadership, Strategic Planning, Values In Today's Marketplace

When things don’t change, there is typically one reason.

Change is simply not a priority…

Continue Reading This Is What A Priority Looks Like

Five Keys To Realizing Return On Your Firm’s Business Development Efforts

By Eric Fletcher on May 22, 2019
Posted in Business Development, Leadership, Strategic Planning

Does your firm regularly wrestle with measuring return when it comes to business development efforts?
Continue Reading Five Keys To Realizing Return On Your Firm’s Business Development Efforts

Why Your Lateral Hiring Program Under Delivers, And How To Fix It

By Eric Fletcher on April 24, 2019
Posted in Business Development, Leadership, Strategic Planning

If your firm is like most, the pursuit of lateral partners is a critical piece…
Continue Reading Why Your Lateral Hiring Program Under Delivers, And How To Fix It

Is Your Target Dozing While You’re Pitching? | Building A Biz Dev Plan – Part 7

By Eric Fletcher on February 5, 2019
Posted in Art of Listening, Business Development, Strategic Planning

Finally! The firm I was working with had been invited to make a pitch to…

Continue Reading Is Your Target Dozing While You’re Pitching? | Building A Biz Dev Plan – Part 7

If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development

By Eric Fletcher on January 10, 2019
Posted in Business Development, Marketing, Strategic Planning

How important is business development to you?

Years ago I was being interviewed for the…
Continue Reading If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development

How Long Does It Take To Develop Trust? | Building A Business Development Plan, Part 6

By Eric Fletcher on December 27, 2018
Posted in Business Development, Marketing, Strategic Planning

You’ve probably heard some variation of the joke where a significant other, weary of repeatedly…
Continue Reading How Long Does It Take To Develop Trust? | Building A Business Development Plan, Part 6

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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