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Does Your Pursuit Say “Working With Me Will Be Different”? | Business Development Planning – Part 5

By Eric Fletcher on December 4, 2018
Posted in Business Development, Marketing, Strategic Planning

Part 5 in our series on Building a Strategic Business Development Plan focuses on Delivering …
Continue Reading Does Your Pursuit Say “Working With Me Will Be Different”? | Business Development Planning – Part 5

You’re Not Selling Phones! Business Development Planning – Part 4 | Creating Visibility

By Eric Fletcher on November 15, 2018
Posted in Business Development, Marketing, Strategic Planning

It creeps into consciousness sometime in mid-to-late September. By mid-November, partners in firms everywhere are…
Continue Reading You’re Not Selling Phones! Business Development Planning – Part 4 | Creating Visibility

Building A Business Development Plan: Part 3 — If You Can’t Name Targets, Focus On A Network Tune-Up

By Eric Fletcher on October 30, 2018
Posted in Business Development, Marketing, Strategic Planning

Professional service providers who have difficulty identifying specific targets (as discussed in Part 2 of…
Continue Reading Building A Business Development Plan: Part 3 — If You Can’t Name Targets, Focus On A Network Tune-Up

Building A Business Development Plan for 2019 — Part 2: With Whom Should You Connect

By Eric Fletcher on October 11, 2018
Posted in Business Development, Marketing, Strategic Planning

This is the second installment in a 14-part series dedicated to everyone working on a…
Continue Reading Building A Business Development Plan for 2019 — Part 2: With Whom Should You Connect

For Everyone Beginning To Work On A Business Development Plan For 2019

By Eric Fletcher on September 19, 2018
Posted in Business Development, Marketing, Strategic Planning

Over the next two-and-a-half months or so you may be among the lawyers, accountants, consultants…
Continue Reading For Everyone Beginning To Work On A Business Development Plan For 2019

The “if-the-market-knew-my-story” approach to Business Development

By Eric Fletcher on August 15, 2018
Posted in Business Development, Communication, Marketing

There is a basic principle in communication theory — shared experiences form the basis for …
Continue Reading The “if-the-market-knew-my-story” approach to Business Development

The Simple Complications of Business Development

By Eric Fletcher on July 25, 2018
Posted in Art of Listening, Business Development, Marketing

Business development is not complicated.

Hard work? Indeed…because effective business development (especially in a professional…
Continue Reading The Simple Complications of Business Development

Are You Doing the 4 Things Necessary to Stand Out From the Crowd and Build a Pipeline of Future Clients?

By Eric Fletcher on July 16, 2018
Posted in Business Development, Marketing, Strategic Planning

Most professional service providers would welcome a more predictable, consistent and robust flow of qualified…
Continue Reading Are You Doing the 4 Things Necessary to Stand Out From the Crowd and Build a Pipeline of Future Clients?

Seven Signs Your Firm Could Be Facing Consequential Transition

By Eric Fletcher on July 9, 2018
Posted in Business Development, Leadership, Strategic Planning

Whether a new enterprise or a venerable brand, the realities of a market in transition…
Continue Reading Seven Signs Your Firm Could Be Facing Consequential Transition

Four Cornerstones of Effective Marketing

By Eric Fletcher on June 19, 2018
Posted in Business Development, Marketing

Ask a dozen professionals to define marketing and you might receive a dozen different responses.
Continue Reading Four Cornerstones of Effective Marketing

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Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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