Tag Archives: trusted advisor

Making “Client-Centered” More Than A Marketing Copy Point

Everyone talks about being client-centered. Those who back up all the talk with real substance are rare. The legendary father of advertising, David Ogilvy, was so committed to acting in the client’s best interest, that in the early days some thought the preoccupation a product of eccentricity. On one occasion in the late 1950’s he … Continue Reading

Dead Air Killed The Radio Show. (Don’t Let Your Business Development Efforts Become The Next Victim)

A lifetime ago, in what seems like a galaxy far away, I spent some time in the broadcast industry. More specifically, in a radio studio. In that era, the fast paced “Top 40” genre topped most markets, and was designed to sound slightly anti-establishment with a shoot-from-the-hip tone. In reality, it was a highly structured, … Continue Reading