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Here’s How To Differentiate Yourself, Instantly

By Eric Fletcher on September 11, 2025
Posted in Business Development, Leadership, Uncategorized, Values In Today's Marketplace
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I was meeting a colleague for coffee. She wanted to introduce me to a…

Continue Reading Here’s How To Differentiate Yourself, Instantly

Before Benchmarks Define Direction, Be Certain To Measure What Matters: Reprising a TEDx Talk

By Eric Fletcher on May 9, 2014
Posted in Leadership, Values In Today's Marketplace

We measure everything. The length and weight of a newborn. The speed of an eleven…
Continue Reading Before Benchmarks Define Direction, Be Certain To Measure What Matters: Reprising a TEDx Talk

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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