The setting was a roundtable session. The floor belonged to an Am Law 100 law
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3 Keys To Business Development Success in 2013
So you want to start the year with a winning business development strategy? Here’s where
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Want Marketing That Connects and Resonates? Pick A Target Before You Begin.
Every marketer is familiar with the challenge of crafting a strategy that rises above the
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A Response To The Premature Proclamation of Marketing’s Demise
A recent Harvard Business Review blog by Bill Lee — Marketing Is Dead — was,
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Some Plain Talk About Business Development
It’s time we admitted something.
Business development is not complicated.
Hard work? Indeed…because it is,
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Smart Targeting: The Foundation of Rewarding Business Development
If you wrestle with the practical aspects of developing and executing on a business development
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Is It Time To Sing A Different Business Development Tune?
One of the interesting hooks of the reality talent-themed television series The Voice is that
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The Quest For A Silver Bullet
To the degree that it is human nature, it is understandable.
On the other hand,
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Measure What Really Matters
More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear)
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When Marketing Fails
This post is dedicated to anyone who has ever asked (or been on the receiving
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