There is a basic principle in communication theory — shared experiences form the basis for the most effective communication. Even if we did not formally study the science, most of us have first-hand experience with the validity of the principle — in intimate, social and professional settings alike.In the space where experiences of the communicator … Continue Reading
No one should be surprised. It is, after all, human nature. On the other hand, it is a distraction, a resource drain and a mistake we insist on making over and over. “It” is our seemingly relentless search for a business development Silver Bullet. From the siren call of a social platform to the promises that … Continue Reading
(Note: this is a reprise of a post that originally appeared on Alicia Arenas‘ Senera Camp Blog.) A university grad student challenged me to come up with a practical approach to marketing, sales and business development — one not dependent on mega-budgets, Big Data, or unlimited human resources. One the garage entrepreneur or corner donut … Continue Reading
Labeling something as Strategic does not make it so. The presence of a plan, no matter the number of pages or accompanying detail, should not be mistaken for the existence of a strategy. Desk drawers are littered with detailed business development and marketing plans that are decidedly not strategic. (I know this from personal experience.) And even … Continue Reading
For anyone of a certain age (we won’t be any more specific) those words most likely prompt a mind’s earful of a catchy tune as recorded by the Fab Four. (If “Fab Four” is meaningless to you, skip to paragraph 2.) The lyrics of the song, simplistic as they might be, belie one of the … Continue Reading
To the degree that one life intersects with another – at home, on the job, socially (yes, even via social media) – few things are more central to progress and success than the art of dialogue. Whether a political agenda, the endeavors of enterprise, social awareness and reform or a family’s pursuits, progress is impossible … Continue Reading
To the degree that it is human nature, it is understandable. On the other hand, to the degree that it is a resource drain and one of the mistakes we insist on making over and over, it is a bane to effective business development. “It” is our insatiable thirst and relentless search for a Silver … Continue Reading
This post is dedicated to anyone who has ever asked (or been on the receiving end of the query) where did our marketing go wrong? And the answer is — perhaps it went awry when the priority became creating, producing and delivering the message as opposed to identifying the precise point at which you might … Continue Reading
Ask a dozen professionals from a variety of endeavors to define marketing and you will likely receive variations on two or three different themes. Retailers, B-to-B enterprises, service providers, Fortune 500 companies, entrepreneurial start-ups — and everything in between — often view, plan and budget for marketing from unique perspectives. But all of us, unique … Continue Reading
