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Perspectives on leadership, business development, marketing and communication.

Strategic Marketing

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The “if-the-market-knew-my-story” approach to Business Development

By Eric Fletcher on August 15, 2018
Posted in Business Development, Communication, Marketing

There is a basic principle in communication theory — shared experiences form the basis for …
Continue Reading The “if-the-market-knew-my-story” approach to Business Development

The Illusion of a Business Development or Marketing Silver Bullet

By Eric Fletcher on December 14, 2017
Posted in Business Development, Marketing

No one should be surprised. It is, after all, human nature. On the other hand,…
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The (Genius) Preschooler’s Approach to Strategic Business Development

By Eric Fletcher on November 5, 2012
Posted in Business Development, Marketing, Strategic Planning

(Note: this is a reprise of a post that originally appeared on  Alicia Arenas‘ …
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The DNA Of Strategic Business Development

By Eric Fletcher on June 28, 2012
Posted in Art of Listening, Business Development, Leadership, Marketing, Strategic Planning

Labeling something as Strategic does not make it so.

The presence of a plan, no…
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Listen. Do You Want To Know A Secret?

By Eric Fletcher on November 12, 2011
Posted in Art of Listening, Marketing, Social Media

For anyone of a certain age (we won’t be any more specific) those words most…
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Five Keys To Better Conversations

By Eric Fletcher on August 24, 2011
Posted in Leadership, Marketing

To the degree that one life intersects with another – at home, on the job,…
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The Quest For A Silver Bullet

By Eric Fletcher on July 14, 2011
Posted in Marketing

To the degree that it is human nature, it is understandable.

On the other hand,…
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When Marketing Fails

By Eric Fletcher on May 14, 2011
Posted in Art of Listening, Communication, Marketing

This post is dedicated to anyone who has ever asked (or been on the receiving…
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At The Heart of Today’s Game-Changing Marketing Strategies

By Eric Fletcher on November 3, 2010
Posted in Communication, Marketing, Social Media

Ask a dozen professionals from a variety of endeavors to define marketing and you will…
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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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