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5 Guiding Principles For When, Why and How to Use Social Media as a Business Development Tool

By Eric Fletcher on December 13, 2016
Posted in Art of Listening, Business Development, Social Media

Social IconsIf you’re considering a deeper dive into social media for business development punposes, are attempting…
Continue Reading 5 Guiding Principles For When, Why and How to Use Social Media as a Business Development Tool

Build A Robust Network And Create A Pipeline of Business

By Eric Fletcher on November 29, 2012
Posted in Business Development, Marketing, Social Media, Strategic Planning

More than a dozen years ago I stepped into my first business development meeting with…
Continue Reading Build A Robust Network And Create A Pipeline of Business

A Response To The Premature Proclamation of Marketing’s Demise

By Eric Fletcher on August 23, 2012
Posted in Marketing, Social Media, Uncategorized

A recent Harvard Business Review blog by Bill Lee — Marketing Is Dead — was,…
Continue Reading A Response To The Premature Proclamation of Marketing’s Demise

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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