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A Marketing and Sales Effort That Builds Trust

By Eric Fletcher on April 29, 2020
Posted in Business Development, Marketing

If the only reason you want to connect with me is because you have a…
Continue Reading A Marketing and Sales Effort That Builds Trust

Building A Business Development Plan for 2019 — Part 2: With Whom Should You Connect

By Eric Fletcher on October 11, 2018
Posted in Business Development, Marketing, Strategic Planning

This is the second installment in a 14-part series dedicated to everyone working on a…
Continue Reading Building A Business Development Plan for 2019 — Part 2: With Whom Should You Connect

The Four Keys To Acquiring Quality Leads

By Eric Fletcher on May 23, 2018
Posted in Business Development, Marketing, Strategic Planning

Most professional service providers would welcome a more consistent and robust flow of quality leads.
Continue Reading The Four Keys To Acquiring Quality Leads

The Perils of Peering Into The Future Through a “That’s-The-Way-We’ve-Always-Done-It” Lens

By Eric Fletcher on May 2, 2018
Posted in Leadership, Strategic Planning, Values In Today's Marketplace

Vision is the lifeblood of any march toward the future. Without it, the status quo…
Continue Reading The Perils of Peering Into The Future Through a “That’s-The-Way-We’ve-Always-Done-It” Lens

Here Are The 4 Keys to a Successful Business Development Initiative

By Eric Fletcher on April 17, 2018
Posted in Business Development

In a recent conversation, the managing partner of a business law firm asked, “why is …
Continue Reading Here Are The 4 Keys to a Successful Business Development Initiative

“I Don’t Get The CMO Thing”: 5 Ideas To Change The Conversation That Dooms Marketing Leadership From Day 1

By Eric Fletcher on April 5, 2018
Posted in Business Development, Marketing

The year was 2009. The law firm managing partner was confessing. Not in a contrite…
Continue Reading “I Don’t Get The CMO Thing”: 5 Ideas To Change The Conversation That Dooms Marketing Leadership From Day 1

How To Build A Marketing Approach That Delivers

By Eric Fletcher on February 24, 2018
Posted in Business Development, Marketing

Ask a dozen professionals to define marketing and you might receive a dozen different responses.
Continue Reading How To Build A Marketing Approach That Delivers

Thoughts On Solving The Networking Puzzle

By Eric Fletcher on February 4, 2018
Posted in Business Development, Marketing, Strategic Planning

If you wrestle with business development — where to focus, how to start, what to…
Continue Reading Thoughts On Solving The Networking Puzzle

Typesetters, Kodachrome and Taxi Cabs: Perspectives On Changing Direction

By Eric Fletcher on January 17, 2018
Posted in Business Development, Marketing

Long ago, before digital became the state of the art, the print industry hadn’t seen…
Continue Reading Typesetters, Kodachrome and Taxi Cabs: Perspectives On Changing Direction

How To Build A Marketing Strategy That Will Deliver

By Eric Fletcher on December 27, 2017
Posted in Business Development, Marketing, Strategic Planning

Ask a dozen professionals to define marketing and you might receive a dozen different responses.
Continue Reading How To Build A Marketing Strategy That Will Deliver

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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