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Does Your Pursuit Say “Working With Me Will Be Different”? | Business Development Planning – Part 5

By Eric Fletcher on December 4, 2018
Posted in Business Development, Marketing, Strategic Planning

Part 5 in our series on Building a Strategic Business Development Plan focuses on Delivering …
Continue Reading Does Your Pursuit Say “Working With Me Will Be Different”? | Business Development Planning – Part 5

Building A Business Development Plan: Part 3 — If You Can’t Name Targets, Focus On A Network Tune-Up

By Eric Fletcher on October 30, 2018
Posted in Business Development, Marketing, Strategic Planning

Professional service providers who have difficulty identifying specific targets (as discussed in Part 2 of…
Continue Reading Building A Business Development Plan: Part 3 — If You Can’t Name Targets, Focus On A Network Tune-Up

Building A Business Development Plan for 2019 — Part 2: With Whom Should You Connect

By Eric Fletcher on October 11, 2018
Posted in Business Development, Marketing, Strategic Planning

This is the second installment in a 14-part series dedicated to everyone working on a…
Continue Reading Building A Business Development Plan for 2019 — Part 2: With Whom Should You Connect

The “if-the-market-knew-my-story” approach to Business Development

By Eric Fletcher on August 15, 2018
Posted in Business Development, Communication, Marketing

There is a basic principle in communication theory — shared experiences form the basis for …
Continue Reading The “if-the-market-knew-my-story” approach to Business Development

The Simple Complications of Business Development

By Eric Fletcher on July 25, 2018
Posted in Art of Listening, Business Development, Marketing

Business development is not complicated.

Hard work? Indeed…because effective business development (especially in a professional…
Continue Reading The Simple Complications of Business Development

Why Don’t We Cross Sell More Effectively?

By Eric Fletcher on May 31, 2018
Posted in Business Development, Strategic Planning

A few years ago I was privy to the results of a deep analysis of…
Continue Reading Why Don’t We Cross Sell More Effectively?

5 Ideas To Ease Business Development Networking Anxieties

By Eric Fletcher on October 3, 2017
Posted in Business Development

Some seem completely comfortable in their own skin in almost any situation. When it comes…
Continue Reading 5 Ideas To Ease Business Development Networking Anxieties

Three Things That Form The Foundation For Effective Networking and Business Development Efforts

By Eric Fletcher on September 7, 2017
Posted in Business Development

Once you have identified the target for a business development pursuit, then what?

The answer…
Continue Reading Three Things That Form The Foundation For Effective Networking and Business Development Efforts

We Might As Well Be Speaking A Foreign Language

By Eric Fletcher on August 22, 2017
Posted in Art of Listening, Business Development, Communication, Marketing, Values In Today's Marketplace

When it comes to the challenges of communicating — telling a story, marketing a practice,…
Continue Reading We Might As Well Be Speaking A Foreign Language

Essential Elements of Business Development Success | Part 2

By Eric Fletcher on August 15, 2017
Posted in Business Development, Strategic Planning

If business development is causing you sleepless nights, chances are the source of much of…
Continue Reading Essential Elements of Business Development Success | Part 2

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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