In a noisy, competitive and topsy-turvy marketplace, what is the key to capturing the
Continue Reading Here’s What Drives A Prospect’s Choice of Service Provider
Glazed Over Eyes Don’t Count As Impressions
This post was originally published by CMO-Whisperer.com.
I admit it — I’m teetering on the edge of stir crazy. Some days it doesn’t take much to push me over the edge. But— and I’m about to insult some very good seventh grade writers — an avalanche of middle-school-level headlines attempting to capture my attention have set me on edge.Continue Reading Glazed Over Eyes Don’t Count As Impressions
A Marketer and a Salesperson Walk Into a Bar…
This post was originally written for and published by CMO-Whisperer.com.
Even if you aren’t familiar with the setup, you know this is a joke. Marketing and sales can barely stand to be in the same conference room on some days. No way they’re going to drop into a happy hour together. Even if it’s virtually, via Zoom.
Here’s the punchline: While marketing and sales squabble over resources, debate who should be held responsible and who should get credit, the leverage and growth to be gained in alignment is lost.
And that’s no joke. Continue Reading A Marketer and a Salesperson Walk Into a Bar…
Is It Marketing, Or Is It Sales?
Years ago I worked with a Managing Partner who regularly referred to the Marketing Department
Continue Reading Is It Marketing, Or Is It Sales?
A Recession IS Coming — Proactive Business Development Is The Only Way To Prepare
You’ve seen the articles. Many knowledgeable observers believe a recession is inevitable; some are
Continue Reading A Recession IS Coming — Proactive Business Development Is The Only Way To Prepare
If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development
How important is business development to you?
Years ago I was being interviewed for the
Continue Reading If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development
How Long Does It Take To Develop Trust? | Building A Business Development Plan, Part 6
You’ve probably heard some variation of the joke where a significant other, weary of repeatedly
Continue Reading How Long Does It Take To Develop Trust? | Building A Business Development Plan, Part 6
Does Your Pursuit Say “Working With Me Will Be Different”? | Business Development Planning – Part 5
Part 5 in our series on Building a Strategic Business Development Plan focuses on Delivering
Continue Reading Does Your Pursuit Say “Working With Me Will Be Different”? | Business Development Planning – Part 5
Building A Business Development Plan: Part 3 — If You Can’t Name Targets, Focus On A Network Tune-Up
Professional service providers who have difficulty identifying specific targets (as discussed in Part 2 of
Continue Reading Building A Business Development Plan: Part 3 — If You Can’t Name Targets, Focus On A Network Tune-Up
Building A Business Development Plan for 2019 — Part 2: With Whom Should You Connect
This is the second installment in a 14-part series dedicated to everyone working on a
Continue Reading Building A Business Development Plan for 2019 — Part 2: With Whom Should You Connect