Ask a dozen professionals from a variety of endeavors to define marketing and you will
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Social Media
The Role of Proactive Listening in Social Media
By Eric Fletcher on
Here’s the problem: we believe that once we’ve delivered a message — written it, recorded…
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Lennon & McCartney, A Lagniappe, And Social Media Muscle
By Eric Fletcher on
Posted in Marketing, Social Media
Some things just deserve a spotlight. A Twitter friend — @9inchmarketing (John, IRL) – reminded…
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The Discipline of Listening vs. The Art of Messaging
By Eric Fletcher on
Listening doesn’t come easy.
For anyone (or any business) with a point of view, an…
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Social Media: The Fabric of Community
By Eric Fletcher on
Time to acknowledge the obvious: few things have had as much impact on the fabric…
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Conversations, Relationships & Renaming Social Media
By Eric Fletcher on
There are, no doubt, a few good reasons for some business endeavors — in particular,…
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Two Takes on Tiger’s Tale
By Eric Fletcher on
Posted in Communication, Social Media
Full disclosure: I have enormous misgivings over even commenting on the current Tiger Woods story. …
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Communication Theory & The Glare of Friday Night Lights
By Eric Fletcher on
Look — I don’t want to leave the impression that even in the middle of…
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Hits, Followers, Inflated Numbers and Noise
By Eric Fletcher on
Posted in Marketing, Social Media
Question. When it comes to your business blog, twitter account or other social media foray,…
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