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An “Aha!” Moment In Law Firm Sales

By Eric Fletcher on July 29, 2014
Posted in Business Development

A Guest Post by professional services sales innovator and law firm sales & marketing leader, …
Continue Reading An “Aha!” Moment In Law Firm Sales

Rules Of The Road: A Seasoned CMO Shares A Charter Of Conduct

By Eric Fletcher on December 6, 2013
Posted in Business Development, Leadership, Marketing

As marketing executives, leaders and advisors focus on analyzing and strategizing, we will do well …
Continue Reading Rules Of The Road: A Seasoned CMO Shares A Charter Of Conduct

The ABC’s Of Business Development

By Eric Fletcher on October 9, 2012
Posted in Art of Listening, Business Development, Leadership, Marketing

Business development is not very complicated.

Granted, it requires many to stray from a comfort…
Continue Reading The ABC’s Of Business Development

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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