A Guest Post by professional services sales innovator and law firm sales & marketing leader, Steve Bell. ______________________________ A correspondent recently asked me: “When did you have your first ‘Aha!’ moment about law firm sales?” It’s a great memory, and it actually occurred long before Womble Carlyle Sandridge & Rice became a pioneer in the legal profession and … Continue Reading
As marketing executives, leaders and advisors focus on analyzing and strategizing, we will do well to give serious time and thought to how we mentor, train and lead our teams. Steve Bell is the Chief Sales and Marketing Officer of the law firm of Womble Carlyle. His track record — not only as a business developer, … Continue Reading
Business development is not very complicated. Granted, it requires many to stray from a comfort zone, and the combination of science and art is often disconcerting; but the formula for success is not difficult to understand. If you know of a business development effort that isn’t producing, chances are someone is making it more complicated … Continue Reading
