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What Makes Something STRATEGIC?

By Eric Fletcher on September 11, 2025
Posted in Strategic Planning

It felt like I was standing a little taller…moving with more confidence. I was headed…

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In The Aligned Firm, Everyone Shares The Vision

By Eric Fletcher on July 9, 2019
Posted in Leadership, Strategic Planning

If your firm is puzzling over conversations like inclusion, mental health in the work place,…
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For Everyone Beginning To Work On A Business Development Plan For 2019

By Eric Fletcher on September 19, 2018
Posted in Business Development, Marketing, Strategic Planning

Over the next two-and-a-half months or so you may be among the lawyers, accountants, consultants…
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Effective Business Development Strategies Are Built On This

By Eric Fletcher on September 20, 2016
Posted in Business Development, Leadership, Marketing

Multi Racial people in brainstorming session with post it notesThe development of new business rarely occurs in a vacuum. In professional service firms where…
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Four Reasons You Need A Written, Workable Strategic Business Development Plan

By Eric Fletcher on March 29, 2016
Posted in Business Development, Strategic Planning

No one needs a 20-page document that lists scores of action items on which action…
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5 Markers Of The DNA Of Strategic Business Development

By Eric Fletcher on March 21, 2016
Posted in Business Development, Marketing, Strategic Planning

DNA StringLabeling something as Strategic does not make it so.

The presence of a plan,…
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For Business Development Clarity, Begin With A Focus On Target Identification

By Eric Fletcher on January 26, 2016
Posted in Business Development, Strategic Planning

CrosshairsWhen it comes to business development, few things bring the clarity that comes with a…
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4 Cornerstones of Strategic Business Development

By Eric Fletcher on December 1, 2015
Posted in Business Development, Marketing, Strategic Planning

Cornerstone editAny discussion of business development should be required to begin with this disclaimer:

There are…

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Begin 2014 Facing Business Development Truths

By Eric Fletcher on January 6, 2014
Posted in Business Development

Countless hours are about to be spent in meetings, on conference calls, and in early…
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Smart Targeting: The Foundation of Rewarding Business Development

By Eric Fletcher on June 8, 2012
Posted in Business Development, Marketing

If you wrestle with the practical aspects of developing and executing on a business development…
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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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