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Marketing, Business Development, And The Pursuit of Better Conversations Online

By Eric Fletcher on July 1, 2014
Posted in Business Development, Marketing, Social Media

You might be able to reach everyone.

That’s the siren-song of the digital innovations that…
Continue Reading Marketing, Business Development, And The Pursuit of Better Conversations Online

Quality Content Marketing Instigates Quality Conversations

By Eric Fletcher on November 26, 2013
Posted in Business Development, Communication, Marketing, Social Media

The perspective of the lawyer was clear; “My time is far too valuable to be …
Continue Reading Quality Content Marketing Instigates Quality Conversations

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Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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