You might be able to reach everyone. That’s the siren-song of the digital innovations that turn everyone into a publisher or broadcaster. Perpetuated daily by something new gone viral — video of a pet, or a baby, or a stunt — it is a fantasy that slowly morphs into — hey, maybe this is possible. … Continue Reading
The perspective of the lawyer was clear; “My time is far too valuable to be spent writing advertising copy or blogging.” Notwithstanding the fact that his comment belies complete disdain for what he believes professional services marketing and business development to represent, his pronouncement points to a critical way the marketplace has shifted. The marketing … Continue Reading
