Tag Archives: Business Development Plan

Typesetters, Kodachrome and Taxi Cabs: Perspectives On Changing Direction

Long ago, before digital became the state of the art, the print industry hadn’t seen significant change for decades. Actually it wasn’t all that long ago in the scheme of things. Less than twenty-five years. Then someone figured out ones and zeroes. And norms for an entire industry began to shift. Seemingly overnight, what had once … Continue Reading

Three Keys To Business Development That Produces A Harvest

How do we (really) measure progress?  What constitutes appropriate ROI on what is plowed into business development efforts? In a recent post on the similarities between business development and planting a tree, we recounted the story of French Marshal Lyautey. The story underscores the fact that growing something strong takes time. The practical challenge is that … Continue Reading
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