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How To Build A Marketing Strategy That Will Deliver

By Eric Fletcher on December 27, 2017
Posted in Business Development, Marketing, Strategic Planning

Ask a dozen professionals to define marketing and you might receive a dozen different responses.
Continue Reading How To Build A Marketing Strategy That Will Deliver

Business Development Efforts That Put You In The Right Place At The Right Time

By Eric Fletcher on February 24, 2016
Posted in Business Development, Marketing, Strategic Planning

HourGlassSome seem to have an uncanny knack of being in the right place at the…
Continue Reading Business Development Efforts That Put You In The Right Place At The Right Time

Getting Value From Law Firm Marketing & Business Development Investments

By Eric Fletcher on November 14, 2013
Posted in Business Development, Marketing, Strategic Planning

The setting was a roundtable session.  The floor belonged to an Am Law 100 law…
Continue Reading Getting Value From Law Firm Marketing & Business Development Investments

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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