Ask a dozen professionals to define marketing and you might receive a dozen different responses. From retailer to B-to-B enterprise, from service provider to widget producer, from Fortune-listed to start-up — we tend to define marketing based on what we’re selling, and who we need to motivate. But all of us, unique perspectives notwithstanding, count on … Continue Reading
Some seem to have an uncanny knack of being in the right place at the right time; but when it comes to business development, success is rarely happenstance. In fact, the epitome of strategic marketing and sales is taking the steps necessary to reach the right target, at the right time, with precisely the right … Continue Reading
The setting was a roundtable session. The floor belonged to an Am Law 100 law firm leader. And the question she posed was clear: “what must we do to get the highest value from our marketing / business development investments?” The context for her question was the all-too-familiar drill. Plans are drafted. And they gather … Continue Reading
