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Have We Agreed On Where We Want To End Up?

By Eric Fletcher on September 8, 2009

Posted in Marketing, Strategic Planning

Several years ago a friend, who also happens to be a law firm consultant, wrote…
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Marketing and the Big Bang Theory

By Eric Fletcher on April 14, 2009

Posted in Branding, Marketing

Perhaps it stems from the slightest possibility that an enormous “bang” gave shape to a…
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