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The Key To Identifying The Best Targets For Your Business Development Efforts

By Eric Fletcher on August 25, 2015
Posted in Business Development, Marketing, Strategic Planning

Marketing segmentationIn our last post — You Say The Market Isn’t Beating Down Your Door —…
Continue Reading The Key To Identifying The Best Targets For Your Business Development Efforts

You Say The Market Isn’t Beating Down Your Door?

By Eric Fletcher on August 11, 2015
Posted in Business Development, Marketing, Strategic Planning

Knock on DoorIf you find yourself wondering where the next piece of work will come from, two…
Continue Reading You Say The Market Isn’t Beating Down Your Door?

Contrary To Conventional Wisdom, These Are The Good Old Days Of Business Development

By Eric Fletcher on April 16, 2015
Posted in Business Development, Marketing, Strategic Planning

45604844_thumbnailFifteen years ago a know-it-all business development and marketing guy was given a career-limiting assignment:…
Continue Reading Contrary To Conventional Wisdom, These Are The Good Old Days Of Business Development

Targeted Business Development, Or Pursuit Of The Broad Side Of An Empty Barn?

By Eric Fletcher on February 3, 2015
Posted in Business Development, Strategic Planning

Where business development efforts are consistently slow-going, there’s a good chance the issue is related…
Continue Reading Targeted Business Development, Or Pursuit Of The Broad Side Of An Empty Barn?

For Marketing Results, Don’t Let The Cart Get In Front Of The Horse

By Eric Fletcher on October 28, 2014
Posted in Business Development, Marketing, Strategic Planning

This is one of the great challenges of marketing — keeping the cart in its…
Continue Reading For Marketing Results, Don’t Let The Cart Get In Front Of The Horse

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Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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