This post was originally published by CMO-Whisperer.com.
I admit it — I’m teetering on the edge of stir crazy. Some days it doesn’t take much to push me over the edge. But— and I’m about to insult some very good seventh grade writers — an avalanche of middle-school-level headlines attempting to capture my attention have set me on edge.
Continue Reading Glazed Over Eyes Don’t Count As Impressions
This post was originally written for and published by CMO-Whisperer.com.
Even if you aren’t familiar with the setup, you know this is a joke. Marketing and sales can barely stand to be in the same conference room on some days. No way they’re going to drop into a happy hour together. Even if it’s virtually, via Zoom.
Here’s the punchline: While marketing and sales squabble over resources, debate who should be held responsible and who should get credit, the leverage and growth to be gained in alignment is lost.
And that’s no joke.
Continue Reading A Marketer and a Salesperson Walk Into a Bar…
Years ago I worked with a Managing Partner who regularly referred to the Marketing Department
Continue Reading Is It Marketing, Or Is It Sales?
You’ve probably heard some variation of the joke where a significant other, weary of repeatedly
Continue Reading How Long Does It Take To Develop Trust? | Building A Business Development Plan, Part 6
Professional service providers who have difficulty identifying specific targets (as discussed in Part 2 of
Continue Reading Building A Business Development Plan: Part 3 — If You Can’t Name Targets, Focus On A Network Tune-Up
Business development is not complicated.
Hard work? Indeed…because effective business development (especially in a professional
Continue Reading The Simple Complications of Business Development
Most professional service providers would welcome a more consistent and robust flow of quality leads.
Continue Reading The Four Keys To Acquiring Quality Leads
When it comes to the challenges of communicating — telling a story, marketing a practice,
Continue Reading We Might As Well Be Speaking A Foreign Language
