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Thoughts On The Lawyer / Marketer Dichotomy

By Eric Fletcher on September 4, 2015
Posted in Business Development, Leadership, Marketing

Corporate rivalryThere are exceptions; but the fact is that for many lawyers, marketing is an annoyance, …
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The Issue With Messages That Fail

By Eric Fletcher on August 14, 2014
Posted in Communication, Customer Experience, Marketing

Maybe — just maybe the single biggest issue with messaging that fails to generate the…
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Five Keys To A Highly Productive Marketing Culture

By Eric Fletcher on May 29, 2014
Posted in Business Development, Marketing

Your marketing team is bigger than you think.

Recognized or not, and without respect to…
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Closed Circuit To Legal and Professional Service Marketing Teams: Clarity Is As Close As The Matrix

By Eric Fletcher on April 17, 2014
Posted in Leadership, Marketing, Strategic Planning

Full disclosure — Allen Fuqua is a friend as well as a respected colleague. He …
Continue Reading Closed Circuit To Legal and Professional Service Marketing Teams: Clarity Is As Close As The Matrix

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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