Any discussion of business development should begin with this disclaimer:
There are no one-size-fits-all solutions or formulas. Silver bullets and cookie-cutters might work elsewhere; but not here.
With that stipulation, there are solid cornerstones that will ensure the resources invested in BizDev aren’t experimental in nature, leaving you to hope the market finds you.
In fact, a volatile market or a distaste for “selling” notwithstanding, it is possible to create an approach to business development that produces results — if you possess the will to build a plan on these four cornerstones.
More than two decades ago 
In a recent conversation, the managing partner of a business law firm asked, “why is 
No one should be surprised. It is, after all, human nature. On the other hand,
All listening is not the same.
How do we measure progress? What constitutes ROI on what is plowed into business development
We’ve said it before — business development will never be mistaken for rocket science.
Rainmakers seem to have an uncanny knack for being in the right place at the
If you want to test the viability of your approach to business development (or maybe 