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Four Cornerstones of Effective Marketing

By Eric Fletcher on June 19, 2018
Posted in Business Development, Marketing

Ask a dozen professionals to define marketing and you might receive a dozen different responses.
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Measure What Really Matters

By Eric Fletcher on July 13, 2011
Posted in Social Media

More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear)…
Continue Reading Measure What Really Matters

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Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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