Tag Archives: Marketing Communication

7 Tips For Professionals On Maintaining Visibility And Nurturing Relationships With Prospects

Anyone building a professional service practice appreciates the value of relationships. A portfolio of dynamic connections is what fills a pipeline with new leads, referral sources and recurring engagements. But staying in touch — creating and maintaining the kind of visibility that places you in the right place at the right time — can be … Continue Reading

We Might As Well Be Speaking A Foreign Language

When it comes to the challenges of communicating — telling a story, marketing a practice, stating a case — old dogs often wear blinders. Our attempts at conveying a message stem from our personal understanding or experience, utilize the language we’ve always used. Understandable. After all, we talk about what we care about, and use … Continue Reading
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