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My Market Used To Come To Me!

By Eric Fletcher on April 4, 2017
Posted in Business Development, Marketing

Thumb twiddling

“Describe your ideal target client,” I asked.

After shooting me a look that said that …
Continue Reading My Market Used To Come To Me!

If Business Development Seems Like A Mystery To You…

By Eric Fletcher on February 23, 2017
Posted in Business Development

Open door to dark room with bright light shining in. Background Illustration.Successful business development is not a big mystery. Anyone who has been seriously working on…
Continue Reading If Business Development Seems Like A Mystery To You…

5 Keys To Productive Conversations

By Eric Fletcher on February 14, 2017
Posted in Art of Listening, Communication, Leadership

people talking to each other silhouettes set 9Where change is the objective, there is little value in having the same conversations over…
Continue Reading 5 Keys To Productive Conversations

That Negative Client Experience Could Be A Real Business Development Opportunity

By Eric Fletcher on February 8, 2017
Posted in Business Development, Client Feedback, Customer Experience

Everyone has experienced a client / customer experience nightmare. Call it whatever you like;…
Continue Reading That Negative Client Experience Could Be A Real Business Development Opportunity

4 Ways You’ll Acquire Work in 2017

By Eric Fletcher on January 5, 2017
Posted in Business Development, Strategic Planning

Plan Gauge Proactive vs Reactive Strategy for SuccessThere are four ways you’ll acquire work and build a professional services practice in 2017.
Continue Reading 4 Ways You’ll Acquire Work in 2017

A Formula For Business Development Success

By Eric Fletcher on November 15, 2016
Posted in Business Development, Strategic Planning

Business development in the professional services sector is not rocket science. Anyone possessing the will…
Continue Reading A Formula For Business Development Success

Unlocking The (Not Too) Secret Combination For Marketing ROI

By Eric Fletcher on October 31, 2016
Posted in Business Development, Marketing, Strategic Planning

Finance Concept - ROIThe setting was a business development workshop, and a law firm leader was raising a…
Continue Reading Unlocking The (Not Too) Secret Combination For Marketing ROI

Musings From The Radio Studio — On Effective Business Development Communication

By Eric Fletcher on October 5, 2016
Posted in Business Development, Communication, Marketing

Studio MicrophoneA lifetime ago, in what seems like a galaxy far away, I spent some time…
Continue Reading Musings From The Radio Studio — On Effective Business Development Communication

Business Development Success Is More About Asking The Right Questions Than Having All The Answers

By Eric Fletcher on September 28, 2016
Posted in Art of Listening, Business Development, Client Feedback, Marketing

IMG_0086The game show Jeopardy has had it right all along — knowing the right question …
Continue Reading Business Development Success Is More About Asking The Right Questions Than Having All The Answers

Wondering Where To Start When It Comes To Business Development?

By Eric Fletcher on September 26, 2016
Posted in Business Development, Marketing

Confused Businessman Looking At Arrows Pointing In Different DirectionsIf you are wondering what it takes to fill the pipeline with work for the…
Continue Reading Wondering Where To Start When It Comes To Business Development?

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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