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Here’s What Drives A Prospect’s Choice of Service Provider

By Eric Fletcher on September 20, 2020
Posted in Business Development, Marketing

In a noisy, competitive and topsy-turvy marketplace, what is the key to capturing the…
Continue Reading Here’s What Drives A Prospect’s Choice of Service Provider

If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development

By Eric Fletcher on January 10, 2019
Posted in Business Development, Marketing, Strategic Planning

How important is business development to you?

Years ago I was being interviewed for the…
Continue Reading If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development

Are You Doing the 4 Things Necessary to Stand Out From the Crowd and Build a Pipeline of Future Clients?

By Eric Fletcher on July 16, 2018
Posted in Business Development, Marketing, Strategic Planning

Most professional service providers would welcome a more predictable, consistent and robust flow of qualified…
Continue Reading Are You Doing the 4 Things Necessary to Stand Out From the Crowd and Build a Pipeline of Future Clients?

Here Are The 4 Keys to a Successful Business Development Initiative

By Eric Fletcher on April 17, 2018
Posted in Business Development

In a recent conversation, the managing partner of a business law firm asked, “why is …
Continue Reading Here Are The 4 Keys to a Successful Business Development Initiative

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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