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Four Reasons You Need A Written, Workable Strategic Business Development Plan

By Eric Fletcher on March 29, 2016

Posted in Business Development, Strategic Planning

No one needs a 20-page document that lists scores of action items on which action…
Continue Reading Four Reasons You Need A Written, Workable Strategic Business Development Plan

Getting Value From Law Firm Marketing & Business Development Investments

By Eric Fletcher on November 14, 2013

Posted in Business Development, Marketing, Strategic Planning

The setting was a roundtable session. The floor belonged to an Am Law 100 law…
Continue Reading Getting Value From Law Firm Marketing & Business Development Investments

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Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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