Tag Archives: CXM

Will Your Clients Stick With You Through Thick And Thin?

A little over a decade ago a small technology start-up was out of money, and about to give up. But a professional service group showed the entrepreneurs a way to convert intellectual property into a revenue stream; and the start-up was reborn. An eighteen month revenue stream that defied even the most optimistic pro forma … Continue Reading

Does The Experience You Deliver Align With Your Promise?

Marketing communication promises the world. Client-centered, value driven, deep experience and state-of-the-industry expertise. Even a cursory glance at web sites will turn up scores of variations on a client-centered theme. But let’s be honest; at times the experience doesn’t square with the marketing message. Here’s a story of one time when the experience and the … Continue Reading
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