Tag Archives: Customer Intersections

Does The Experience You Deliver Align With Your Promise?

Marketing communication promises the world. Client-centered, value driven, deep experience and state-of-the-industry expertise. Even a cursory glance at web sites will turn up scores of variations on a client-centered theme. But let’s be honest; at times the experience doesn’t square with the marketing message. Here’s a story of one time when the experience and the … Continue Reading

Who Is Your Marketing Team?

In search of an odd-sized air-filter, Darlene had a customer experience on one end of the spectrum.During a lunch break, she and a friend headed to the neighborhood big-box hardware outlet where a courteous clerk pointed to aisle 10, containing a large inventory of air-filters, certain to include the size she sought.  The two found … Continue Reading