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Perspectives on leadership, business development, marketing and communication.

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Creating Clients For Life

By Eric Fletcher on July 28, 2016
Posted in Client Feedback, Customer Experience, Marketing

My friend George — a veteran of the hospitality industry, and no push-over when it…
Continue Reading Creating Clients For Life

The Consequences of Excellence

By Eric Fletcher on July 25, 2013
Posted in Branding, Customer Experience, Marketing

Few things have the marketing impact of an unsolicited referral.

Fewer still, the long…
Continue Reading The Consequences of Excellence

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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