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Perspectives on leadership, business development, marketing and communication.

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Does The Experience You Deliver Align With Your Promise?

By Eric Fletcher on May 18, 2012
Posted in Branding, Business Development, Customer Experience, Marketing

Marketing communication promises the world. Client-centered, value driven, deep experience and state-of-the-industry expertise. Even…
Continue Reading Does The Experience You Deliver Align With Your Promise?

Are We Losing Our Ability To Listen?

By Eric Fletcher on August 5, 2011
Posted in Art of Listening, Communication

In an increasingly loud world voices, headlines, media and even strategic noises seem to compete…
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A Requiem For Relationships

By Eric Fletcher on April 24, 2011
Posted in Art of Listening, Marketing

There is no shortage of information and advice on relationships.  What it takes to…
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The Thrill of the Chase vs. Drudgery of Dialogue

By Eric Fletcher on November 23, 2009
Posted in Client Feedback, Communication, Marketing

For many, the chase is simply easier than the work associated with building and nurturing…
Continue Reading The Thrill of the Chase vs. Drudgery of Dialogue

Communication That Cuts Through The Noise

By Eric Fletcher on October 27, 2009
Posted in Communication, Marketing

One of the first questions that must be answered by advertisers, marketers and anyone wishing…
Continue Reading Communication That Cuts Through The Noise

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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