A long time ago I worked for a guy who talked a great game. He talked about a workplace with great culture…about transparency and trust…about being the kind of place the best and brightest wanted to work. That’s what he said. But he rarely delivered. Once every couple of weeks he would make the rounds, … Continue Reading
It was, to paraphrase, not the best of times. But it served to remind me that, when it comes to marketing, talk is cheap; and the experience delivered is as eloquent a marketing message as there is. We were moving, and Dave was selling the services of a moving company. His pitch struck all the right chords. … Continue Reading
