Brand Promise

When Cheap Talk Masquerades As Brand Promise

By Eric Fletcher on May 24, 2016

Posted in Branding, Leadership, Marketing

A long time ago I worked for a guy who talked a great game. He…
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A Tale Of Two Movers (And How To Deliver A Brand Message That Resonates)

By Eric Fletcher on July 8, 2015

Posted in Branding, Business Development, Customer Experience, Marketing

It was, to paraphrase, not the best of times. But it served to remind me…
Continue Reading A Tale Of Two Movers (And How To Deliver A Brand Message That Resonates)

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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