Tag Archives: Brand Promise

A Tale Of Two Movers (And How To Deliver A Brand Message That Resonates)

It was, to paraphrase, not the best of times. But it served to remind me that, when it comes to marketing, talk is cheap; and the experience delivered is as eloquent a marketing message as there is. We were moving, and Dave was selling the services of a moving company. His pitch struck all the right chords. … Continue Reading