This post was originally published by CMO-Whisperer.com.
I admit it — I’m teetering on the edge of stir crazy. Some days it doesn’t take much to push me over the edge. But— and I’m about to insult some very good seventh grade writers — an avalanche of middle-school-level headlines attempting to capture my attention have set me on edge.Continue Reading Glazed Over Eyes Don’t Count As Impressions
This post was originally written for and published by CMO-Whisperer.com.
Even if you aren’t familiar with the setup, you know this is a joke. Marketing and sales can barely stand to be in the same conference room on some days. No way they’re going to drop into a happy hour together. Even if it’s virtually, via Zoom.
Here’s the punchline: While marketing and sales squabble over resources, debate who should be held responsible and who should get credit, the leverage and growth to be gained in alignment is lost.
And that’s no joke. Continue Reading A Marketer and a Salesperson Walk Into a Bar…
Most of us, I’m guessing, have recently had days where we didn’t really know where
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When your audience or market believes you always have their best interest at heart, every
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Years ago I worked with a Managing Partner who regularly referred to the Marketing Department
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How important is business development to you?
Years ago I was being interviewed for the
Continue Reading If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development
You’ve probably heard some variation of the joke where a significant other, weary of repeatedly
Continue Reading How Long Does It Take To Develop Trust? | Building A Business Development Plan, Part 6
Part 5 in our series on Building a Strategic Business Development Plan focuses on Delivering
Continue Reading Does Your Pursuit Say “Working With Me Will Be Different”? | Business Development Planning – Part 5
It creeps into consciousness sometime in mid-to-late September. By mid-November, partners in firms everywhere are
Continue Reading You’re Not Selling Phones! Business Development Planning – Part 4 | Creating Visibility
